Joint-Ventures in China: How to make your partnership successful

Following China opening up reforms in the 90s, investors from all over the world have rushed in the country to get a piece of cake: the market was extremely promising, with a large and totally untapped consumer base. However, laws and regulations were still very obscure and local tastes and preferences rather unknown for westerners. Considered as a convenient and cheap way to enter the Chinese market – and also because government often required foreigners to do so – foreign investors established Joint-Ventures with local partners.

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