Following an extensive debate throughout the Q1 and Q2 of 2023, it has become evident that the emergence of a "new China" in the near future is unlikely. Should you aspire to leverage the advantages offered by the vast consumer market, a well-established supply chain, and other benefits associated with the "factory of the world," it is imperative to gain a good understanding of the challenges foreign enterprises commonly face when venturing into the Chinese market. In this article we briefly introduce the ten most prevalent hurdles met by the international businesses in China.